Purpose of policy
We are committed to protecting your personal information and being transparent about what information we hold about you.
Using personal information allows us to develop a better understanding of our customers and in turn to provide you with relevant and timely information about the work that we do. As a charity, it also helps us to engage with potential donors and supporters.
The purpose of this policy is to give you a clear explanation about how we collect and use the information we collect from you directly and from third parties.
We use your information in accordance with all applicable laws concerning the protection of personal information. This policy explains:
- What information we may collect about you
- How we may use that information
- In what situations we may disclose your details to third parties
- Information about how we keep your personal information secure, how we maintain it for and your rights to be able to access it
If you have any queries about this policy, please contact Erica Morris, Director at Ilkley Literature Festival or email: email@example.com
Who we are
Word Up North Limited (formerly Ilkley Literature Festival Limited) is a charity and is funded by Arts Council England, Bradford Metropolitan District Council, various grant-giving bodies, trusts and foundations as well as individual donors and supporters. Our registered charity number in England and Wales is 501801 and we are also registered as a company in England and Wales under registration number 1061343.
We collect various types of information and in a number of ways:
Information you give us
For example when you register on our website, buy tickets or make a donation, we’ll store personal information you give us such as your name, email address, postal address, telephone number and card details. We will also store a record of your purchases and donations.
Information about your interactions with us
For example, when you visit our website, we collect information about how you interact with our content. When we send you a mailing we store a record of this, and in the case of emails we keep a record of which ones you have opened and which links you have clicked on.
Information from third parties
We may occasionally receive information about you from third parties. Any data that we receive from these third parties you will have already given your permission to share or will be publicly available.
Sensitive personal data
Data Protection law recognises that certain categories of personal information are more sensitive such as health information, race, religious beliefs and political opinions. We do not usually collect this type of information about our customers unless there is a clear reason for doing so. As an example, we collect health information about participants in our writing groups, workshops, classes and courses.
Such sensitive personal data shall only be collected after having obtained your explicit consent to do so or where it is necessary to do so to comply with legal requirements. Some sensitive data is requested in our customer surveys but is analysed anonymously and there is no obligation to provide us with this information.
Use of the information
We use and process your data in the following ways:
Contract purposes/Legitimate interests
When you make a purchase from us or make a donation to us, you are entering into a contract with us. In order to perform this contract and/or to provide you with services, we need to process and store your data. For example we may need to contact you by email or telephone in the case of cancellation of an event, or in the case of problems with your payment.
In certain situations, we collect and process your personal for other purposes that are also in our legitimate organisational interests. However, we only do this if there is no overriding prejudice to you by using your personal information in this way. We describe below all situations where we may use this basis for processing.
With your explicit consent
For any situations where information is not collected or processed as part of performance of a contract or within the scope of another legitimate organisational interest, we will ask for your explicit consent to the purpose for which we may hold or process your date before using your personal information for such purpose.
We aim to communicate with you about the work that we do in ways that you find relevant, timely and respectful. To do this, we use data that we have stored about you, such as what events you have booked for in the past, as well as any preferences you may have told us about. During your first purchase or registration with us, we will give you an opportunity to opt in to receiving such communications and seek your preference on the way in which this is done (whether by post, email or both). You may withdraw your consent to our communicating with you for marketing purposes at any time: in the case of postal mailings, using the contact details at the end of this policy, and in the case of email, by unsubscribing via the link in every email that we subsequently send you, or you can alternatively use the contact details at the end of this policy.
Other processing activities
In addition to marketing communications, we also process personal information in the following ways for our legitimate organisational interests:
- We may analyse data we hold about you to ensure that the content and timing of communications that we send you are as relevant to you as possible.
- We may analyse data we hold about you in order to identify and prevent fraud.
- In order to improve our website we may analyse information about how you use it and the content that you interact with.
- We may use profiling techniques that will help us to communicate in a relevant way with you, in particular when we are approaching you about potential philanthropic support. Such information is compiled using publicly available data about you.
In all of the above cases we will always keep your rights and interests at the forefront to ensure that your own interests or fundamental rights and freedoms are not prejudiced. You have the right to object to any of this processing at any time. If you wish to do this, please use the contact details at the end of this policy. Please bear in mind that if you object this may affect our ability to carry out tasks above that are for your benefit.
There are certain circumstances under which we may disclose your personal information to third parties. These are as follows:
- To our own service providers who process data on our behalf and on our instructions (for example, our ticketing system software provider). In these cases we require that these third parties comply strictly with our instructions and with data protection laws, for example around security of personal data.
- Where we are under a duty to disclose your personal information in order to comply with any legal obligation (for example to government bodies and law enforcement agencies).
- To our funder Arts Council England and their partner organisations to assist them in gaining understanding of the audiences attending the arts activity they fund. In such cases the information shared is limited (for example, to postcodes) and does not enable the identification of individual persons.
- To partner arts organisations where you have given us your explicit consent to do so.
Cookies are small text files that are automatically placed onto your device by some websites that you visit. They are widely used to allow a website to function (for example to keep track of your basket) as well to provide website operators with information on how the site is being used.
You can manage the cookies stored on your computer or turn them off completely through your browser settings. Be aware that this may affect your browsing experience or even prevent you from using parts of our site which require a login.
Your debit and credit card information
If you use your credit or debit card to purchase from us or to make a donation, we will ensure that this is carried out securely and in accordance with the Payment Card Industry Data Security Standard (PCI-DSS). You can find more information about this standard here.
Storing and securing your personal information
We will only transfer your personal information outside the EEA where either:
- the transfer is to a country which the EU Commission has decided ensures an adequate level of protection for your personal information, or
- we have put in place our own measures to ensure adequate security as required by data protection law. These measures include ensuring that your personal information is kept safe by carrying out strict security checks on our overseas partners and suppliers, backed by strong contractual undertakings approved by the relevant regulators such as the EU style model clauses. Some US providers may also be certified under the EU-US Privacy Shield which confirms they have appropriate measures in place to ensure the protection of your data.
We will put in place appropriate safeguards (both in terms of our procedures and the technology we use) to keep your personal information as secure as possible. We will ensure that any third parties we use for processing your personal information do the same.
Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
We will never retain your personal information for any longer than is necessary for the purposes we need to use it for. In general terms:
- Where we have been using your personal information to provide you services (e.g. purchasing tickets), we will retain this information for a period of 7 years after the date you last used the service.
- We may hold your personal information for longer where it is necessary to do so for the management of any active or potential legal proceedings.
Your rights to your personal information
You have a right to request a copy of the personal information that we hold about you and to have any inaccuracies in this data corrected.
If there are aspects of your record that are inaccurate or that you would like to remove, you can usually do this by logging in to your account through our website. Alternatively, please use the contact details at the end of this policy.
You also have the right to object to our processing of your personal information. Any objections you make to any processing of your data will be stored against your record on our system so that we can comply with your requests.
In certain circumstances, where we have no lawful basis for retaining your personal information, you may ask us to erase your data. Similarly, where specific circumstances apply, you may ask us to restrict our uses of your personal information.
Please make any requests to exercise your privacy rights in writing using the contact details at the end of this policy. We are required to verify your identity in order to process your request and may ask you to provide valid identification documents to allow us to do so.
We will not make any charge for responding to a request from you to exercise your privacy rights, and we will respond to your request in accordance with our obligations under data protection law.
Contact details and further information
Ilkley Literature Festival
Word Up North Limited
9 The Grove
Updated 28 April 2023